By: Syeda kinza
The term social media generated a great buzz in the world of internet users upon it’s arrival and soon became a huge thunder that was heard in every nook and corner of the world. Social Media is considered a technological marvel and a boon to mankind. Lots and lots are heard about social media everyday.
Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career, interests and other forms of expression via virtual communities and networks. The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media have many types. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is valuable communication tools with others locally and worldwide, as well as to share, create and spread information. Social media allows people to interact in ways we could never imagine, how we did till now without it. It is quite easy to catch up on someone’s life through a simple message on the computer or mobile phone, even email. Social media enables communication for not only one’s personal life but also for business life.
Social media can be a useful tool for business, bringing advantages such as engaging with your audience and boosting website traffic. For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like interests, and share their thought, feelings, insight, and emotions. Social media can be an awesome environment to encourage each other, communicate with people and share our stories. Social media give us a chance to reconnect and keep up with old friends and friends that live far away. It gives us opportunity to share our stories and get our opinions out there.
The biggest revolution in the history of communication is social media and this started a completely new era altogether. Every platform that enables us to communicate and socialize locally and globally is a social media platform. Facebook, Twitter, Youtube, Instagram, and WhatsApp are its many avators.
Facebook is the current most popular social media,despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The Company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. In 2020, Facebook continuous to grow, despite the continually rising popularity of Tiktok and Instagram. In fact , over 2.45 Billion people still log on to Facebook each month 2020.
Social media is a very controversial topic of discussion today as it can be argued to be both a blessing and a curse to our generation. Most of the people are of the opinion that the social media has brought down and destroyed every iota of physical human interaction at a very alarming rate and gas change how we view human relationships in this modern time. There are a lot of others with the opinion that social media has help improve and has given us better options and ways of staying connected to those we love wherever they are in the world and we can disseminate news and information quicker through social media. When we look at the positive aspects of social media, we find numerous advantages. The most important being a great device for education. All the information one requires is just a click away. Students can educate themselves on various topics on social media. Moreover, live lectures are now possible because of social media.
Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.