PCB announces main, associate sponsors of Pakistan men’s team

Sports Report

Lahore: Pakistan Cricket Board (PCB) has announced main and associate sponsors of Pakistan men’s national cricket team for all three formats.

PCB and Pepsi have announced a one-year extension as the principal partner. The partnership will run initially until 30 June 2021, during which period Pakistan will take on England, feature in ICC Men’s T20 World Cup, home series against Zimbabwe and South Africa, and away series against South Africa, New Zealand and Zimbabwe.

Easy Paisa, Pakistan’s first mobile financial services platform, will be the associate partner of the Pakistan men’s national cricket team for the upcoming tour of England.

PCB Director Commercial Badar Hamid is delighted to reach an agreement with PCB for further 12 months.

“Despite working with a backdrop of a challenging economic climate, I am delighted that we have reached an acceptable agreement with Pepsi to continue as a principal partner for, at least, the next 12 months,” he said.

“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months,” he added.