Elon Musk is using perfume to solve a problem. No, it’s not bodily odour; instead, the world’s richest man is trying to raise money for a purchase of Twitter by launching a perfume. On October 12, the Tesla entrepreneur, who now refers to himself on Twitter as a perfume salesperson, released his fragrance named Burnt Hair. It is referred to as “The Essence of Repugnant Desire” on its website. Oh, this is exactly the scent you were going for.
On the website, there are raving remarks like, “Stand out in a crowd! Get noticed as you stroll through the airport,” and “Like squinting at a candle at the dinner table, but easier!”
The website sells the $100 perfume, which will be delivered in the first quarter of 2023. Reuters claims that Musk has received $1 million worth of orders for the product, indicating that many people desire to smell like burnt hair.
The extent to which this will aid the billionaire in his purchase of the social networking site remains to be seen. He agreed to pay $44 billion for the site earlier this year, but the process of making the actual acquisition was turbulent due to Musk’s withdrawal and the subsequent legal battle. He is being sued by Twitter for breach of contract, and the court has given him until October 28 to resolve the matter. He suggested last week that the initial $44 billion offer be accepted.
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