To ensure that government policies are publicised, the DGPR Punjab uses all media-related tools, including handouts, press releases, press notes, articles, press conferences, TV discussion shows, documentary films, tickers, the distribution of news pictures, and maintaining close contact with journalists.
The Directorate General Public Relations (DGPR), a government organisation, is in responsibility of directing and assisting Punjab’s public relations initiatives throughout Pakistan. Through the DGPR, which serves as the primary coordinating organisation, the government and the general public exchange information.
The following are the main roles and duties of the DGPR:
1. Management of Media: The government’s media relations are managed by the DGPR. It arranges interviews and media coverage for government officials as well as press conferences and press releases. It bridges the gap between the media and the government to guarantee the timely and accurate dissemination of information.
2. Public Education Initiatives: Public education campaigns on a variety of government programs, policies, and initiatives are planned and carried out by the DGPR. The purpose of these campaigns is to educate and inform the general public about important topics like government services, welfare programs, health initiatives, educational programs, and others.
3. Communication in a crisis: The DGPR plays a crucial role in managing communication and providing the public with timely information during times of emergency, disaster, or crisis. During such occasions, it works in conjunction with relevant government departments and agencies to guarantee consistent and accurate messaging.
4. Management of Social Media: To communicate with the general public, the DGPR has official websites and social media accounts. Through these platforms, it disseminates information, responds to questions and concerns from the public, and updates on government activities.
5. Development and Training in Public Relations: For the purpose of improving the public relations abilities of government officials, the DGPR organizes workshops and training programs. It helps government departments learn how to use media engagement and effective communication strategies.
6. Collaboration with Other Departments of the Government: To ensure a cohesive and consistent approach to public relations, the DGPR works with various government departments. It facilitates with these offices to assemble data, draft official statements, and give direction on correspondence matters.
The DGPR Punjab plays a crucial role in coordinating media relations, publicizing government initiatives, and managing public perceptions. They often issue press releases, organize press conferences, and facilitate media coverage of government events. Additionally, the DGPR Punjab may also manage official social media accounts and websites to provide updated information to the public.